Social media and India

The Next Web recently unearthed an interesting video by Nielsen on social media use in India.

That social media use is on the increase, in India as elsewhere, is hardly headline news. But it is worth dwelling on its speed and direction.

How the UK uses social media (infographic)

Nearly two thirds of adults in the UK use social media in one form or another, according to a new study.

Opinium Research polled more than 4,000 adults for a ‘UK Social Media Census’ (the research was carried out at the same time as the UK’s official census in March).

The study, for PR consultancy Lansons*, found 61% of people said they used social media and identified ‘connectors’ – those with social media profiles who want to find others, or be found, online – as the most numerous of nine types of user.

Europe narrows the ‘digital divide’

The European Commission has some ambitious plans for improving the digital landscape with its Digital Agenda taking aim at a wide-range of online areas, from faster broadband to narrowing the ‘digital divide’.

The divide, between those who can and can’t access the internet, was featured in the Digital Scoreboard the Commission unveiled late last month.

Among its data on digital in Europe on how the EU is progressing with its digital plans were the following statistics:

The social media revolution continues

Back in 2009 Socialnomics’ first Social Media Revolution video asked, “Is social media a fad?”

I think it’s fair to say we’ve moved on quite a bit since then, as the latest update of the video – released yesterday – shows.

But its assertion that “the ROI of social media is that your business will still exist in 5 years” is probably more industry-dependent than they’d have you believe.

Tate brings Joan Miro exhibition to the iPhone

Your phone may well already serve as an mp3 player, camera, address book and have any number of other app-fueled uses, so it’s little surprise to see art gallery guidebook added to the list.

This week the Tate launched an iPhone/iPad app for its retrospective of the Spanish surrealist painter Joan Miro.

An interesting use of the technology, it’s the Tate’s third exhibition app – following themed apps for its Gauguin and Muybridge shows last year – and is intended as part visitor guide, part memento.