Digital Intelligence in PME, January 2012

January’s PME (Pharmaceutical Market Europe) is out now and with it the second print outing for my Digital Intelligence blog.

Leading with a European slant on the NHS telehealth pilot, it takes in Novartis’ CEO on using technology to improve healthcare access and a Manhattan Research study on Europeans and online health information.

There’s room too for a new health technology partnership from GE Healthcare (whose CEO and president I also happened to interview for this issue of PME), an exclusive on the first official Google+ pages from pharma and much more.

• Read January’s PME in full online, and view the blog’s print debut in December’s PME

Social networking – it’s a social world

ComScore’s A Social World is another entry in the ‘gosh, isn’t social media popular’ canon.

Released in the week before Christmas, the report (subtitled Top 10 Need-to-Knows About Social Networking and Where It’s Headed) is a snapshot of the growth of Facebook, Twitter, LinkedIn et al over the last five years.

It encapsulates this in the fact that social networking use has more than tripled in the last few years – in March 2007 it accounted for 6% of time spent online, by October 2011 it accounted for 19%.