Social media – a mainstream communications tool for pharma

Digital Intelligence, PME December 2012The latest Digital Intelligence column highlighted what I see as the pharmaceutical industry’s rising comfort levels with social media – at least when it comes to corporate communications.

It’s a view that provoked a few raised eyebrows when it appeared in print, but taking an industry-wide overview it’s undeniable that pharma companies are using a wider range of social media channels than ever before – there’s certainly plenty of evidence of that within my Digital Handbook.

It’s also clear that social media has become a mainstream corporate communications activity, somewhat inevitably given the way communications in general have changed with the rise of the likes of Facebook and Twitter.

Whether social media use is widespread outside comms or whether the most effective use is made of the different channels available are both questions for another day.

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