“What we really need is a strategy strategy”

From the excellent Noise to Signal

Digital Handbook for pharma

At the risk of repeating myself, which I will be if you read my Digital Intelligence blog today, the Digital Handbook I wrote is out now.

You can download the print issue here, but the content is also available in a new section of pmlive.com. Here you will also find a comprehensive pharma social media directory and the most up to date listing of pharma mobile apps available.

Also out in the last few weeks or so was April’s PME, and this month’s articles in the print version of the Digital Intelligence blog covered Janssen UK’s Facebook page closure, Boehringer’s ‘gamification’ twist to clinical research and government cost estimates for tele-health. The stories, and the rest of April’s PME, can be viewed online here.

UK regulates Facebook and Twitter marketing

Social media marketing by UK companies will be regulated for the first time from tomorrow as part of the Advertising Standards Authority’s newly expanded digital remit.

This will see online marketing by all UK companies – regardless of their size or the sector they operate in – come under the control of the ASA.

It will apply to “marketing communications” on organisations’ own websites as well as any “non-paid-for space” they control – including social media marketing on sites like Facebook and Twitter.