Archive for category Pharma
A new NHS online library of health apps and promises from the US FDA that guidance on medical smartphone apps will arrive before the end of this year threaten, as my column in the April issue of PME put it, to bring some order to the chaos of mHealth apps.
That said, initiatives like the NHS library, Happtique’s mobile app certification programme, Apple’s new lists of apps for healthcare professionals and my own pharma mobile app listing in the Digital Handbook, to name but a few, could soon have us asking who will curate the curators.
Elsewhere the April issue’s features included an interview with Novo Nordisk’s Peter Meeus and an engaging look at some emerging models for pharmaceutical businesses.
If I had to précis my latest Digital Intelligence column, which this month covered our forthcoming Velocity event, it would probably read something like: come to London, learn a lot from a bunch of digital experts.
The slightly longer version would perhaps mention that sessions at the day-long event in May will include:
• Health and social search by Google
• Customer analytics by Adobe
• User experience (UX) by IBM
• The future of pharma digital by GSK
The March issue also marked a change in my role at PMGroup, with a promotion to editorial director, some 14 months after I joined the company.
The new issue of PME (Pharmaceutical Market Europe) was out last week and with it my interview with the BIA’s chief executive Steve Bates.
His great analogy of pharma-biotech relations in the 1990s being ‘a bit Blur and Oasis‘ didn’t make it into the feature, but there was plenty of room to focus on the ecosystem pharma and biotech share nowadays, the state of UK biotech and the sector’s funding challenges.
This month’s Digital Intelligence column looked at a rare example of a pharma campaign with a definite exit strategy in the shape of Pfizer’s Man MOT online male health clinic, a campaign I’ve covered right from its early pilot stages.
• Read the February 2013 issue of PME
The latest issue of PME (Pharmaceutical Market Europe) was out this week and it ended up being nicely heavy on ‘digital’.
There was, as usual, my Digital Intelligence column, which this issue covered the EU’s eHealth plans and what they could mean for pharma.
But there was also my first Digital Yearbook, which covered 2012′s headline treads, reviewed the year and looked at what 2013 may offer the industry.
Finally, there was the latest entrant in PMGroup’s 10 Ways … series, which this time offered 10 Ways … to activate digital opinion leaders.
• Read the December/January 2013 issue of PME
The magazine got a gentle redesign in September and, in keeping with this, I started taking a longer, more thoughtful look at issues in Digital Intelligence.
The digital pharma news that previously made up the Digital Intelligence section can still be found online in the Digital Intelligence blog and, playing around with Delicious tag bundles, links to blog highlights are featured each month.