Archive for category The Online World
I thought the internet was supposed to kill the newspaper, but the public’s desire for a newspaper service – albeit a digital one – is still going strong, judging by statistics that caught my eye recently.
That’s not, of course, the same as saying things are easy for individual newspapers – if that were the case there would be no need for Newspaper Death Watch – and even some supposedly progressive online-only models are faltering.
This week the Oxford Internet Institute (OII) released its 2011 survey of users and non-users of the internet in Britain (HT: AnneMarie Cunningham).
Focusing on the emergence of “next generation users” in Britain, it estimated 44 per cent of those online in Britain use multiple devices, including smart phones, tablets or readers to access the internet.
Noting that next generation users can be found in all age groups, OII cites dramatic shifts over the last year in the portability and range of devices available as the key drivers behind this emerging change. Read the rest of this entry »