Googling digital pharma

This video was made with Google’s Search Stories and if it had a voiceover, the narrative would run something like this:

  • Pharma’s use of social media is increasing all the time
  • One of the first corporate steps into the space came in 2008 with Johnson & Johnson’s blog
  • But there are also all these other pharma blogs
  • For a first step a Twitter account usually proves more manageable
  • Along the way pharma is developing iPhone apps …
  • … a little augmented reality
  • … and it’s all featured on the Digital Pharma blog on InPharm.com
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