This video was made with Google’s Search Stories and if it had a voiceover, the narrative would run something like this:
- Pharma’s use of social media is increasing all the time
- One of the first corporate steps into the space came in 2008 with Johnson & Johnson’s blog
- But there are also all these other pharma blogs
- For a first step a Twitter account usually proves more manageable
- Along the way pharma is developing iPhone apps …
- … a little augmented reality
- … and it’s all featured on the Digital Pharma blog on InPharm
Dominic Tyer 