Where next for Facebook’s global expansion?

Facebook visualisation

The intended message from this clever visualisation by a Facebook intern was probably one about the ubiquity of Mark Zuckerberg’s company.

But of course it shows a little more than that.

Allowed access to the social network’s data warehouse, Paul Butler wanted a way of showing where people live relative to their friends.

What he got was “not just a pretty picture”.

“It’s a reaffirmation of the impact we have in connecting people, even across oceans and borders,” he explained in a note posted on Facebook.

Or to put it another way: Look, we can map the world with our data, not so much in China, say, but why do you think Zuckerberg’s learning Mandarin?

There’s also a half formed thought about imperial phases and hubris, but if that ever comes to pass I don’t suppose it’ll be for a few more years yet.

In the meantime this pretty picture shows the potential for Facebook’s future growth, in China and beyond.


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  1. Facebook’s international expansion | International Expansion

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