Unofficial NYT Tumblr calls it a day at legal dept’s behest

To the Reader,Thank you for reading 111-111-1111 — Ten Ones —   my real-time edit of NYTimes.com visual matter. At the urging of The  New  York Times legal department, I have suspended postings and removed  the  archive. I created this Tumblr in the summer of 2010 as an  experiment to see  how the Times — where I worked as a web editor —  could use the platform.  (The name refers to the Caller ID signature of  The New  York Times.) The blog was a personal project viewing the   NYTimes.com feed through an aesthetic lens. I surfaced beautiful and   unexpected imagery, credited it and linked to the source articles. Fundamentally,  Ten Ones was a daily accounting of the amazing  online report the paper  produces. It highlighted in particular the  impressive work of Times  photographers, illustrators, photo editors and  art directors.&nbsp; The  blog garnered a small audience on Tumblr and a following in the   newsroom of The Times. When it came to the attention of the company’s   Senior Counsel, he asked that I remove all copyrighted New York Times  content. This request effectively ended Ten Ones. Thanks to my  friends at The Times and elsewhere who encouraged this  project and  helped get the word out. Thanks, too, to my Tumblr followers  and  rebloggers for answering the call.Jonathan S. Paul <a href=

To the Reader,

Thank you for reading 111-111-1111 — Ten Ones — my real-time edit of NYTimes.com visual matter. At the urging of The New York Times legal department, I have suspended postings and removed the archive.

What sounds like it would have been an interesting experiment in ‘light blogging’ by New York Times web editor Jonathan Paul has ended.

In fact it was only thanks to the Los Angeles Times’ own Tumblr, which re-blogged Paul’s post and noted the contrast with the official NYT Tumblr, that I belatedly saw Ten Ones.

As for the whys and where-fores of it – management knowledge of the project, exact details of the NYT’s paywall etc – I’ll look into that another day.

Links:

http://latimes.tumblr.com/post/3706787806/nyt-tumblr-ten-ones
http://nytimes.tumblr.com/

The Times to Charge for Frequent Access to Its Web Site
http://www.nytimes.com/2010/01/21/business/media/21times.html

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