LinkedIn has stepped into the content curation space, hoping its business focus will give it the edge over existing services and “deliver the day’s top news”.
The idea is appealing. Every day online information overload threatens, and the situation is severely exacerbated by social media. But can LinkedIn cut through this? It’s betting industry-segmented news links, generated from the content its 90 million members share, will prove a winning addition to its social network.
But on first glance LinkedIn Today, which comes across like Paper.li on steroids, feels a bit lightweight – the most important story in the world today is that people are queuing for an iPad 2? It also raises the question, as the number of these services increases, of who will curate the curators for us.
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If you follow developments in online music, the general picture of streaming services can often seem one of stasis, characterised by appreciative users, a bemused record industry and finances firmly in the red.
These points still hold true. But news from Spotify – surely the Apple of the streaming world when it comes to press coverage – points to progress at the company, which now has one million paying subscribers.
The Guardian reports this makes the service the biggest of its kind in the world, with 15% of its active users paying for its iTunes-in-the-cloud offering.
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‘Home taping is killing music’ ran the 1980s anti-piracy campaign as the record industry struggled to come to terms with technological advances like the twin tape deck, high-speed dubbing and easily available and cheap C90s.
Today’s technology is capable of doing far more damage to the creative industries and to try and combat this new awareness campaigns could be on the way.
‘People Who Love Books Don’t Steal Books’ has been suggested by crime writer David Hewson to highlight the effects of illegally downloading e-books, while ‘Moments worth paying for’ is the choice of the film industry.