Offline Twitter promotion that was hard to miss

Epsom Library Twitter ad
Returning some books to my local library today I was surprised to see this hard-to-miss advert for their Twitter account.

The surprise was more from its direct, eye-level promotion, complete with the now obligatory QR code, than from the fact of the library being on Twitter.

Like many, many other institutions and businesses Epsom Library is using Twitter as an additional customer service tool – it’s just rare to see such effective off-line promotion of the online tool, and placing it at the self-service computers where you borrow or return books was a nice touch too.

And on checking out Epsom Library’s Twitter account I not only found out about the delightful Follow A Library Day (#followalibrary) and the library’s plan to introduce free Wi-fi, but it seems Surrey is in the middle of an “e-book revolution”.

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