One of the more unlikely bits of social media ephemera to pass my way this week concerned an online meeting of two of the world’s most recognisable religious leaders.
Or, as the Dalai Lama announced it on his Google+ page, “His Holiness the Dalai Lama will have a conversation with Archbishop Desmond Tutu by live video over a Hangout”, thus ensuring both his message and Google’s would be widely shared.
Although there was no mention in the G+ post of the offline trouble that brought about the online meeting, it was still quite a plug for Google’s video conferencing Hangouts and followed hot on the heels of the perhaps slightly less spiritual Black Eyed Peas, who streamed an entire concert through a Google+ Hangout just last week.
Still in celebrity endorsement-land, and Google+ recently added its first verified account for an Indian celebrity when Bollywood film star Shah Rukh Khan joined the likes of Britney Spears, Ashton Kutcher and Paris Hilton in having an official page on the social network.
Celebrity endorsement of social media
Celebrity fans are nothing new in social media and Twitter has proved itself particularly adept in this regard.
Its 2010 Year In Review included a dedicated section to celebrities – the Dalai Lama and ‘King Khan’ among them – who joined Twitter in 2010 and its Discover Twitter section advertises a number of famous people who can be followed on Twitter.
But do celebrity endorsement make you more (or less) likely to use a social media platform? And is any publicity good publicity when it comes to social media?