Today’s deal between Spotify and The Guardian further embeds music into the online experience.
The companies’ new app allows users to listen to an album through the music streaming company’s service while reading the newspaper’s review of it.
In truth it would seem like you could always use Spotify in this way, the app just draws a clearer line between the two.
Nevertheless, it takes a process whose most widespread manifestation has been the mp3 music blogs that allow you to read about a track and download it, and firmly puts it into the mainstream.
But, as this New York Times article on post-punk band Fugazi shows, you don’t necessarily need an of-the-moment technology partner to pull off a decent online version of what HMV used to call a ‘listening post’.