Digital Handbook for pharma

Digital Handbook pharma marketersAt the risk of repeating myself, which I will be if you read my Digital Intelligence blog today, the Digital Handbook I wrote is out now.

You can download the print issue here, but the content is also available in a new section of pmlive.com. Here you will also find a comprehensive pharma social media directory and the most up to date listing of pharma mobile apps available.

Also out in the last few weeks or so was April’s PME, and this month’s articles in the print version of the Digital Intelligence blog covered Janssen UK’s Facebook page closure, Boehringer’s ‘gamification’ twist to clinical research and government cost estimates for tele-health. The stories, and the rest of April’s PME, can be viewed online here.

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