Digital Intelligence in PME, May 2012

PME Pharmaceutical Market Europe May 2012May’s PME is out and this month my Digital Intelligence blog leads on PwC’s survey on social media in health (One third of consumers use social media for health discussions).

There’s also a report on a pharma website that breaches the Code of Practice, but not its digital marketing rules (Shire website breaches UK pharma code).

Then there are mentions in print too for new digital marketing initiatives from Boehringer Ingelheim, Bayer, Roche and Sanofi.

• Read May’s PME in full online

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