Digital Intelligence in PME, June 2012

PME Pharmaceutical Market Europe June digital blogJune’s PME has been out for a while now so it’s about time I cover my Digital Intelligence blog, which this month leads with the first pharma trade press coverage of the ABPI’s digital working group (ABPI forms new group to help pharma with digital communications).

There’s also a look at a study showing how sending patients text message reminders to take their medicine provided a significant boost to adherence  (Text messaging increases medication adherence).

Then there are mentions in print too for new digital marketing initiatives from Pfizer for Liptor, UCB and Eisai, and US stats on doctors’ use of iPads and smartphones.

• Read June’s PME in full online

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