Digital Intelligence in PME, July/August 2012

PME Pharmaceutical Market Europe

The latest issue of PME (Pharmaceutical Market Europe) was out this week and with it another outing for my Digital Intelligence blog.

Leading an exclusives on Lilly’s social media plans, this month it also covers Boehringer Ingelheim’s digital prize at this year’s Communiqué Awards and a post mortem on Pfizer’s virtual clinical trial.

There’s room too for WebMD’s plans to launch Medscape in Germany, the EMA’s move to put reports of suspected adverse events online and much more.

• Read July/August’s PME in full online


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