PME December/January 2013

PME Pharmaceutical Market EuropeThe latest issue of PME (Pharmaceutical Market Europe) was out this week and it ended up being nicely heavy on ‘digital’.

There was, as usual, my Digital Intelligence column, which this issue covered the EU’s eHealth plans and what they could mean for pharma.

But there was also my first Digital Yearbook, which covered 2012’s headline treads, reviewed the year and looked at what 2013 may offer the industry.

Finally, there was the latest entrant in PMGroup’s 10 Ways … series, which this time offered 10 Ways … to activate digital opinion leaders.

• Read the December/January 2013 issue of PME

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