The BIA’s Steve Bates and Pfizer’s Man MOT (PME February 2013)

PME_February_2013The new issue of PME (Pharmaceutical Market Europe) was out last week and with it my interview with the BIA’s chief executive Steve Bates.

His great analogy of pharma-biotech relations in the 1990s being ‘a bit Blur and Oasis‘ didn’t make it into the feature, but there was plenty of room to focus on the ecosystem pharma and biotech share nowadays, the state of UK biotech and the sector’s funding challenges.

This month’s Digital Intelligence column looked at a rare example of a pharma campaign with a definite exit strategy in the shape of Pfizer’s Man MOT online male health clinic, a campaign I’ve covered right from its early pilot stages.

In contrast to the interview the column did have room for a couple of musical references, Radiohead in the headline and a short Leonard Cohen misquotation at the end.

• Read the February 2013 issue of PME

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