Escaping conventional pharma marketing orbits

PME_Pharmaceutical_Market_Europe_March_2013If I had to précis my latest Digital Intelligence column, which this month covered our forthcoming Velocity event, it would probably read something like: come to London, learn a lot from a bunch of digital experts.

The slightly longer version would perhaps mention that sessions at the day-long event in May will include:

• Health and social search by Google

• Customer analytics by Adobe

• User experience (UX) by IBM

• The future of pharma digital by GSK

And the full length version of the column can be read in the March issue of PME. Meanwhile, full details of Velocity, which we’re running in partnership with Digitally Sick, can be found on PMLiVE.

The March issue also marked a change in my role at PMGroup, with a promotion to editorial director, some 14 months after I joined the company.

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