Health apps – bringing order to chaos?

PME_Pharmaceutical_Market_Europe_April_2013There’s rarely a shortage of mobile health news these days, but a couple of developments over the last month transcended the general noise about mHealth.

A new NHS online library of health apps and promises from the US FDA that guidance on medical smartphone apps will arrive before the end of this year threaten, as my column in the April issue of PME put it, to bring some order to the chaos of mHealth apps.

That said, initiatives like the NHS library, Happtique’s mobile app certification programme, Apple’s new lists of apps for healthcare professionals and my own pharma mobile app listing in the Digital Handbook, to name but a few, could soon have us asking who will curate the curators.

Elsewhere the April issue’s features included an interview with Novo Nordisk’s Peter Meeus and an engaging look at some emerging models for pharmaceutical businesses.

Read April’s PME online


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