That’s the trouble with announcing a revolution. If you fall short of your lofty ideals, you’re left looking somewhat exposed.
And while Twitter didn’t explicitly proclaim the music service it launched last month to be revolutionary, it certainly sailed pretty close on its official blog:
“Twitter #music, a new service that will change the way people find music”
Except it hasn’t, and signs it’s failed to catch on have arrived sooner than this blog post, though for that I blame the evening hours I’ve lost of late to Spotify.
So what went wrong?
US magazine Spin rather charitably suggested it was “primarily geared to the casual listener”, though that underestimates it’s lack of compelling functionality.
Perhaps it was dragged down by the need for a paid-for Spotify or Rdio account in order to hear full length versions of the tracks it highlighted.
Or perhaps it was the fact that its most obvious application is as a marketing tool for Twitter itself to further tie it to bands and artists.
Ultimately its most useful function seems to be the ease with which it makes discovering bands on Twitter to follow. But for a new ‘revolutionary’ music product from Twitter that’s nowhere near enough of a reason to stick with it.
If I can tear myself away from Spotify, I’d far rather spend my time reading how to collect music in these overwhelming times for some tips on finding, and managing, new music.