Do you track changes?

Pharmaceutical Market Europe PME May 2013I’m far from unreceptive to the idea of self-tracking. From Goodreads for books to for music, I regularly record my habits.

So it’s likely that, should I need to, health indicators would join the list of data I record via my iPhone, which I already use to capture such scintillating details as how much water I drink and how far I run …

Read the rest of May’s Digital Intelligence column, which this month covers health tracking, in Pharmaceutical Market Europe (PME).



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