Data control

PME_June_2013Whether it’s big, smart or just right, data and how pharma could make better use of it was just one of the interesting topics at last month’s Velocity event and the subject of my PME column for the June issue of PME.

The issue also includes an interview with new NICE chair David Haslam, thoughts on the future of HTA harmonisation in Europe and a look at building more customer-focused pharma brands [read it here].

Also available to read online are June’s two supplements: Pharma & BRIC and Digital Health: Building Social Confidence in Pharma.

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