Beyond the traditional – social media and pharma

Pharma_social_media_PMEA social-media assisted clinical trial and the potential for social media to detect adverse events were the focus of my column in the July/August issue of PME.

The examples suggest promising ways in which social media might move beyond its traditional uses – many example of which can be found in the recently expanded version of PMLiVE’s Digital Handbook.

• Also available to read online are the July/August issue supplements: How To Work With Global Online Doctor Networks and the first part in our new Orphan Drugs & Rare Diseases series.

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