Vine at 40 million

Twitter_video_application_VineIt’s difficult not to be struck by the pointlessness of Vine even if, like me, you simultaneously find the six-second videos curiously hypnotic.

My own Vines to date have probably been largely uninspiring, but if you’re going to write about a social media channel you may as well try it out.

Nevertheless, it was hard not to be taken aback slightly by the news this week that Twitter’s video service now has more than 40 million users and it will be interesting to see how far into the mainsteam it, and Instagram’s similar service, will go.

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