Looking like a true survivor?

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Predictions of the death of print have been around for while, but there’s nothing like walking into a really well-stocked newsagents to make you consider the medium anew.

As newspapers like the New York Times take a leaf out of the magazine playbook and indie-published titles flourish, it’s no wonder there are suggestions 2017 could mark another turning point in print’s fortunes.

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I’m biased of course; the next print edition of PME is out this week, but the format is proving resilient. Print doesn’t run out of batteries, doesn’t have to be taken out of your suitcase at airport security, can be folded and is free of pop-up notifications.

It certainly has its place within a wider media mix – perhaps as the new vinyl. (And don’t get me started on e-readers Vs proper books.)

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