Archive for category Media
Reuters has launched an online community for those in publishing and broadcasting. Free to join, the aptly-named Reuters Community will offer industry insights, research, advice and complimentary access to industry events.
That said, it’s not a community in the sense of anything especially social, but it does bring to the table a wealth of resources for those in publishing and communications, not least by collecting some of the excellent outputs from the Reuters Institute for the Study of Journalism.
In addition to that there’s a wealth of insider views on topics such as digital strategy, data-driven transformation and the ubiquity of podcasts.
Local newspapers may soon be in line for a boost from an unlikely source, after Facebook decided to place greater prominence on local news even though it’s downgrading other Page content.
The social network recently de-prioritised news – and posts from seemingly any other Facebook Pages – from the newsfeed in favour of posts from friends.
But in something of an apparent volte face it will now also have a focus on “topics that have a direct impact on you and your community”, as head of news product Alex Hardiman and head of news partnerships Campbell Brown put it. Read the rest of this entry »
The Reuters Institute for the Study of Journalism has a new report out today that offers a potential roadmap for technology in 2018.
Although its predictions predominantly cover the future of media and journalism, Journalism, Media, and Technology Trends and Predictions 2018 also contains much food for thought for those in communications and marketing too.
This is what caught my eye, though there’s certainly more to digest. Read the rest of this entry »
Predictions of the death of print have been around for while, but there’s nothing like walking into a really well-stocked newsagents to make you consider the medium anew.
As newspapers like the New York Times take a leaf out of the magazine playbook and indie-published titles flourish, it’s no wonder there are suggestions 2017 could mark another turning point in print’s fortunes. Read the rest of this entry »