Posts Tagged ABPI

Up in the air

PME Pharmaceutical Market Europe May 2017

Stranger things have been said by politicians, particularly recently, but I can’t have been the only person surprised by Greg Clark’s turn at this year’s ABPI annual conference.

Asked about the EMA Clark, the UK government’s spokesperson for business, energy and industrial strategy, told the UK pharma gathering he wanted “as many [European] institutions here as possible”, adding: “I would like the EMA to continue to be within the UK.”

Meanwhile, in the real world, the temperature is certainly rising on the issue of where Europe’s regulatory authority will be located, with ‘not in the UK’ seemingly the only certainty at the moment. A decision from the EU’s heads of government is expected in the Autumn, and Copenhagen, Barcelona, Dublin and Lisbon are among those stepping up their public campaigns to host the EMA. Read the rest of this entry »

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Digital Intelligence in PME, June 2012

PME Pharmaceutical Market Europe June digital blogJune’s PME has been out for a while now so it’s about time I cover my Digital Intelligence blog, which this month leads with the first pharma trade press coverage of the ABPI’s digital working group (ABPI forms new group to help pharma with digital communications).

There’s also a look at a study showing how sending patients text message reminders to take their medicine provided a significant boost to adherence  (Text messaging increases medication adherence).

Then there are mentions in print too for new digital marketing initiatives from Pfizer for Liptor, UCB and Eisai, and US stats on doctors’ use of iPads and smartphones.

• Read June’s PME in full online

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