Posts Tagged ASA
Social media marketing by UK companies will be regulated for the first time from tomorrow as part of the Advertising Standards Authority’s newly expanded digital remit.
This will see online marketing by all UK companies – regardless of their size or the sector they operate in – come under the control of the ASA.
It will apply to “marketing communications” on organisations’ own websites as well as any “non-paid-for space” they control – including social media marketing on sites like Facebook and Twitter. Read the rest of this entry »
Dominic Tyer is an editor and writer specialising in the pharma, biotech and health sectors, as well as their use of digital technology.
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