Posts Tagged digital
Predictions of the death of print have been around for while, but there’s nothing like walking into a really well-stocked newsagents to make you consider the medium anew.
As newspapers like the New York Times take a leaf out of the magazine playbook and indie-published titles flourish, it’s no wonder there are suggestions 2017 could mark another turning point in print’s fortunes. Read the rest of this entry »
The new issue of PME (Pharmaceutical Market Europe) was out last week and with it my interview with the BIA’s chief executive Steve Bates.
His great analogy of pharma-biotech relations in the 1990s being ‘a bit Blur and Oasis‘ didn’t make it into the feature, but there was plenty of room to focus on the ecosystem pharma and biotech share nowadays, the state of UK biotech and the sector’s funding challenges.
This month’s Digital Intelligence column looked at a rare example of a pharma campaign with a definite exit strategy in the shape of Pfizer’s Man MOT online male health clinic, a campaign I’ve covered right from its early pilot stages.
• Read the February 2013 issue of PME