Posts Tagged Facebook

Slower speeds for faster growth as online firms continue adapting to India’s mobile market

World Bank cellphone mobile India

Community meeting in Aurangabad, India (Pic: World Bank)

To describe the growth of the internet in India as explosive probably downplays the rate of change taking place.

Every second three more Indians come online for the first time, adding another 10,000 people every hour to the country’s online user base.

So it’s no surprise that internet firms – particularly those of a social nature – are working hard to overcome barriers to access that range from low-powered phones to 2G connections to very little data. Read the rest of this entry »

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Virtually everywhere – VR and immersive experiences

Demonstration of virtual reality (VR)

Picture: Knight Center for Journalism @ Flickr

In the last year virtual reality has clawed its way out of the ‘trough of disillusionment’ and begun its ascent of the ‘slope of enlightenment’. Well, that’s according to Garner’s much-cited hype cycle for emerging technologies.

What it seems to mean, certainly in recent months, is that virtual reality is pretty much everywhere as far as media and technology efforts go. Read the rest of this entry »

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UK millennials and social media – Facebook still dominant for reach and engagement

Millennials social media mobile texting

Thinker, Texter, Reader (Flickr: @Michael Coghlan)

UK millennials are Europe’s heaviest users of social media, according to new research by comScore.

The research company takes a pretty broad definition of the generation that currently fascinates advertisers the most, bracketing them as 18-34 year olds. Read the rest of this entry »

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Coming soon to a digital conference near you

JESS3 BrianSolis social media Conversation Prism 4 2013

The Conversation Prism will be familiar to many an attendee of digital marketing/social media events and, with the conference season set to pick up after the summer lull, what better time to check out the updated version of the social media map. Read the rest of this entry »

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Time to check your privacy settings, Facebook’s Graph Search has landed

Facebook Graph SearchThe impact of Facebook’s new Graph Search feature will likely take some time to appreciate, not least because it is currently in “very limited beta”.

The initial launch is restricted to just four areas – people, places, photos and interests – but already it feels like the feature is intended to be all things to all people.

Indeed, the disparate suggestions from the social network on how Graph Search could be used, ranging from dating to music suggestions to restaurant advice, give an indication of the scale of Facebook’s plans, if not users’ actual desire to search their friends’ information on such a fine level.

One audience group the company is particularly keen to win over is journalists and it looks at how journalists can use Graph Search in some detail. Read the rest of this entry »

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Europeans and newspaper websites

I thought the internet was supposed to kill the newspaper, but the public’s desire for a newspaper service – albeit a digital one – is still going strong, judging by statistics that caught my eye recently.

That’s not, of course, the same as saying things are easy for individual newspapers – if that were the case there would be no need for Newspaper Death Watch – and even some supposedly progressive online-only models are faltering.

Nonetheless, it’s striking that nearly half of Europe’s 380 million internet users visited a newspaper website in November 2011, according to online analysts ComScore. Read the rest of this entry »

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Social networking – it’s a social world

social media report ComscoreComScore’s A Social World is another entry in the ‘gosh, isn’t social media popular’ canon.

Released in the week before Christmas, the report (subtitled Top 10 Need-to-Knows About Social Networking and Where It’s Headed) is a snapshot of the growth of Facebook, Twitter, LinkedIn et al over the last five years.

It encapsulates this in the fact that social networking use has more than tripled in the last few years – in March 2007 it accounted for 6% of time spent online, by October 2011 it accounted for 19%. Read the rest of this entry »

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