Posts Tagged multichannel marketing

Employee engagement and nurturing talent in pharma

PME Pharmaceutical Market Europe March 2017

You won’t generally find PME issues following a particular theme each month – there’s simply too much interesting ground to cover in the magazine for that.

Nevertheless, as each issue coalesces there are often common strands across different features and such seemed the case with March’s PME, which contains a nice chunk of ‘careers’ content.  Read the rest of this entry »

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The new market reality, multichannel marketing and pharma’s biggest brands

PME Pharmaceutical Market Europe April 2014Closing an issue of the magazine the day your youngest son wakes at 4am with growing pains and can’t get back to sleep is not necessarily to be recommended, but we got there in the end and put together another good looking issue.

This month’s PME (Pharmaceutical Market Europe) features an exclusive interview with MSD’s president, Europe and Canada Bruno Strigini on pharma’s new market reality.

We also spoke with Janssen’s company group chairman responsible for the EMEA region Jane Griffiths and EFPIA’s chairman Richard Bergstrom on how they would like the industry to be seen. Read the rest of this entry »

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