Pharma customer experience trends and CX measurement best practice

Alongside my DT Consulting colleague Eleni Lee I’ll be appearing at the BHBIA’s 2023 Winter Seminar on Friday to present some of our customer experience data and discuss CX measurement best practices.

More details about the event, which is only open to BHBIA members, are available here. The full programme also includes Novartis’ customer experience activation director Ben Head and content strategy lead Krissie Mee exploring why CX is so important in 2023 and beyond.

Webinar: HCP customer experience in pharma

On Wednesday 24 May I’ll be discussing recent DT Consulting research on how to best engage HCPs over digital and non-digital channels and what content experiences best connect with them.

We’ll look at what research on more than 6,200 HCP interactions reveals and talk about HCPs’ most pressing unmet needs, as well as sharing advice on how to take an omnichannel approach to CX planning and engagement.

• Register now for The State of HCP Customer Experience in Pharma webinar to hear more