Oh the horror

An engaging, Halloween-themed tweet from Innocent Drinks – whose modern horror ‘pumkinspiration’ tweets also feature a wi-fi down pumpkin.

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Got me a movie …

“How do you celebrate the World Day for Audiovisual Heritage?”* the European Parliament asked in a post to its Google+ page earlier today.

It was the first I’d heard of UNESCO’s annual drive to raise awareness of our audiovisual heritage that’s built around the fascinating Memory of the World register. Read the rest of this entry »

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Want to know what the BBC teaches its journalists?

BBC World

You can now see what the BBC teaches its journalists thanks to the Corporation’s recent decision to offer free global access to the BBC Academy College of Journalism website.

Previously only freely available within the UK, the site offers pointers on developing a social media strategy, online journalism tips and how-to guides on things like smartphone journalism: Read the rest of this entry »

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The US Sunshine Act, diabetes in China and Allergan interviewed

Pharmaceutical Market Europe PME June 2014In this month’s PME, out this week in both its print and online forms, we speak to Allergan’s Paul Navarre and Paul Boland for our lead interview and hear how they’re creating a culture of growth.

The June issue also takes a look at the Sunshine Act and finds that the US legislation’s implications are anything but clear for European pharma, and there are features on diabetes marketing, communications and commercial relationships in China and the consumerisation of mHealth.

There’s also a look at the emergence of cancer immunotherapies in our regular pipeline feature and an introduction to our forthcoming collaboration with European healthcare communications group the HCC.

• Read the June 2014 issue of PME in full online

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British Pathé and the historic newsreel brand’s digital future on YouTube

Bringing new meaning to content overload British Pathé recently uploaded its entire archive of historic news real footage, some 85,000 films in total, to YouTube.

The move last month proved a boon to the local UK press (with plenty of variations on this ‘historic Sutton Coldfield videos‘ story appearing), not to mention students of everything from the Cold War to the British Invasion. Read the rest of this entry »

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Digital disruption, AMNOG and cancer drugs, AZ and its pipeline and more

PME Pharmaceutical Market Europe May 2014Taking aim at digital disruption to pharma the May issue of PME was out this week in both its print and online incarnations.

The issue also featured an exclusive interview with AstraZeneca’s VP of oncology Susan Galbraith who talked about the company’s pipeline prospects – a topic that shortly after the interview was conducted took on added significance. Read the rest of this entry »

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Healthy offline bookmarks

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Cheap, simple and well-thought out. These (offline) bookmarks, used to promote health services in my local library, struck me as a great way to reach a potentially important segment of your audience and provide them with something they might hold on to.

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