Healthy offline bookmarks

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Cheap, simple and well-thought out. These (offline) bookmarks, used to promote health services in my local library, struck me as a great way to reach a potentially important segment of your audience and provide them with something they might hold on to.

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Twitter supersizes profiles with new design

Twitter new profile Pharmaceutical Market Europe PME

I tend to forget Twitter.com exists as a destination website, so heavily embedded in my daily routine is my mobile, Hootsuite-enabled use of the social network.

But the website is hitting the news today thanks the updated profile designs it’s started to roll out. Read the rest of this entry »

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The new market reality, multichannel marketing and pharma’s biggest brands

PME Pharmaceutical Market Europe April 2014Closing an issue of the magazine the day your youngest son wakes at 4am with growing pains and can’t get back to sleep is not necessarily to be recommended, but we got there in the end and put together another good looking issue.

This month’s PME (Pharmaceutical Market Europe) features an exclusive interview with MSD’s president, Europe and Canada Bruno Strigini on pharma’s new market reality.

We also spoke with Janssen’s company group chairman responsible for the EMEA region Jane Griffiths and EFPIA’s chairman Richard Bergstrom on how they would like the industry to be seen. Read the rest of this entry »

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Exit #music

Twitter_music

In a move more likely to provoke a shrug of our collective shoulders than a lament for its passing, Twitter has decided to axe its #Music service.

Centred around a mobile app that was meant to help users discover new music and artists based on tweets, #Music was given a big launch last year for iOS devices.

Read the rest of this entry »

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AZ on diabetes, Astellas on mentoring and Mundipharma on being private

PME Pharmaceutical Market Europe March 2014The new issue of PME is out this week and available to view online now, ahead of print copies hitting desks in a few days.

Its features include exclusive interviews with senior executives from AstraZeneca and Mundipharma, plus a column from Astellas Pharma Europe’s Alberto Rinon-Caballero on how to make mentoring work.

There’s also room to turn our spotlight on personalised medicines and companion diagnostics (and the uptake challenges therein), the glioblastoma pipeline and, in this month’s Innovation Update,  the convergence of drugs and devices. Read the rest of this entry »

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Do you want to make sense of data?

From leaks to mis-communicated projects to much-discussed ideas, data is rarely out of the news at the moment.

Against this backdrop Google has set up new online course, Making Sense of Data, that it says is “intended for anyone who wants to learn more about how to structure, visualise, and manipulate data”. Read the rest of this entry »

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