The ascent of pharma marketing

Pharmaceutical companies with a chief marketing officer are thin on the ground, but their number will shortly see a slight increase thanks to a new appointment at Pfizer.

The pharmaceutical company has recruited Andreas “Drew” Panayiotou from Verily, the life sciences business of Google’s parent company Alphabet, to the new role of biopharma global chief marketing officer.

He will join a short list within pharma of companies with a chief marketing officer, despite the job title – and the responsibilities it comes with – being commonplace within the consumer sector.