Posts Tagged Google

Google continues to up its translation game

Google Word Lens online language translation app

I’ve been learning Bengali off and on for over ten years now and am, unsurprisingly, always on the look-out for digital tools to help me with the language.

Despite it being the seventh most spoken language in the world, it’s not the easiest task, with on- and offline Bengali resources being few and far between.

So, although it’s probably years away from being available in my chosen language, I was nonetheless taken by the recent expansion of Google Translate’s Word Lens to Japanese. Read the rest of this entry »

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Google is still aiming high with Google+

Flickr Google logo Keso sIt’s hard to imagine now, but at its launch Google+ was seriously considered as a rival for Facebook, though, given the ubiquity of Facebook and Twitter, it’s perhaps just as hard for some to remember Google+ exists.

In a recent study of US teenagers’ social media habits (where Instagram is vying with Facebook as the most popular platform) Google+ didn’t even register, and that’s far from being the only study in which it did not feature. Read the rest of this entry »

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Google takes a virtual reality walk through dementia

Google VR virtual reality Alzheimers dementia

Launch of Google and ARUK’s VR project at London’s St. Pancras International

Earlier this year Google teamed up with Alzheimer’s Research UK (ARUK) to raise awareness of some of the lesser-known symptoms of dementia, like visual disturbances and disorientation.

To do this the tech giant produced three virtual reality stories – available at A Walk through Dementia – that aim to show the subjective experience of a person with dementia. Read the rest of this entry »

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Do you want to make sense of data?

From leaks to mis-communicated projects to much-discussed ideas, data is rarely out of the news at the moment.

Against this backdrop Google has set up new online course, Making Sense of Data, that it says is “intended for anyone who wants to learn more about how to structure, visualise, and manipulate data”. Read the rest of this entry »

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Escaping conventional pharma marketing orbits

PME_Pharmaceutical_Market_Europe_March_2013If I had to précis my latest Digital Intelligence column, which this month covered our forthcoming Velocity event, it would probably read something like: come to London, learn a lot from a bunch of digital experts.

The slightly longer version would perhaps mention that sessions at the day-long event in May will include:

• Health and social search by Google

• Customer analytics by Adobe

• User experience (UX) by IBM

• The future of pharma digital by GSK

And the full length version of the column can be read in the March issue of PME. Meanwhile, full details of Velocity, which we’re running in partnership with Digitally Sick, can be found on PMLiVE.

The March issue also marked a change in my role at PMGroup, with a promotion to editorial director, some 14 months after I joined the company.

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Google+ goes for celebrity stardust

Dalai Lama Desmond Tutu

The spiritual leaders at an earlier - offline - meeting

One of the more unlikely bits of social media ephemera to pass my way this week concerned an online meeting of two of the world’s most recognisable religious leaders.

Or, as the Dalai Lama announced it on his Google+ page, “His Holiness the Dalai Lama will have a conversation with Archbishop Desmond Tutu by live video over a Hangout”, thus ensuring both his message and Google’s would be widely shared. Read the rest of this entry »

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Facebook’s imperial phase

There’s no shortage of global ambitions at Facebook, but the changes it’s due to make next week look set to catapult the social network into a whole new imperial phase.

It has always had a rather bullish attitude to both competitors and, somewhat more surprisingly, its own users.

New launches are designed to attack emerging threats, whether through the addition of the newsfeed (Twitter), Places (Foursquare) or by refining Friend Lists (Google+). Read the rest of this entry »

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